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New Publication: ‘Marketing success in a slowdown'
Practical advice for marketers on how to succeed in an economic downturn.
The best solutions come from working with demanding clients
EIM has engagement models to support consumer marketers of all sizes realise the true potential of integrated marketing.
We are as able to serve an SME as to serve the world’s largest consumer brands to help them make the better business decisions they seek. Decisions informed not by gut instinct or out-dated dogma, but on robust information based on detailed customer data. Our work for clients of all sizes is informed by the demands of companies with millions of customers who make multiple daily transactions. Our clients realise that gaining and keeping the edge over their competitors is of critical strategic importance. They equally recognise that the impact their marketing programmes will have, sits in the data and how they make best use of data.
Our client portfolio boasts some of the world’s largest:
- Retail banking corporations where we work with marketing teams and help them acquire, retain and grow new customers for their credit card, current account and general insurance divisions.
- Entertainment companies, where the growth of subscription services is a key business driver.
- Mobile telephone operators and Internet Service Providers in mature market geographies where understanding customer behaviour is a critical discipline to engineering a successful upgrade path into new services and technology – very often into each other’s home territory.
Our self-serve services extend this reach into many thousands of businesses across the UK.