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Marie Myles, Director of Marketing Consulting, provides 12 tips for marketing success in an economic downturn.
"When EIM launched in July 2007, the vision set out for this industry was nothing short of transformational. It laid out today's marketing challenge in no uncertain terms… we told the market not to continue to rely on mass advertising, with great messaging, but frankly no relevance. This is because consumers are demanding interactions, with the brands they deal with, that are informed with real-time intelligence for relevant conversations."
"Delivering on this vision for the UK's consumer marketers is what I'm here to do. We're uniquely placed to address the intertwined strategic, technological, people and process elements marketers need to address to operate in the new marketing landscape. At EIM, we have brought these skills together for the first time and, that's a step change for us and for what we can deliver for our clients."
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Duncan Painter, Managing Director